Brand Storytelling
Travel South Dakota Co-op Campaigns
As a Senior Copywriter at Love Communications, I handle all the creative writing for the state of South Dakota’s co-op campaign, which includes up to 20 co-op partners, each with their own unique brand voice and personality. These campaigns include video, display, social, mailers and more—this is the peak season video for Black Hills and Badlands, for example.
Ski Utah Brand Campaign
Ski Utah was looking for a campaign that captured the magnitude of feelings associated with skiing in Utah’s mountains. With a concept centered around this special power, I helped create scripts, banners and social content for several different audiences to drive ski tourism to Utah’s resorts. Here’s the video created specifically for Ski Utah’s enthusiast audience.
Production: Sweetgrass Productions
Natural History Museum of Utah Brand Anthem
As a big fan of NHMU myself, I was super stoked when they came to Love for a new brand anthem and TV spot to represent the museum and the sense of wonder it holds. Working with the NHMU team and Traverse Films, we created a video that showcases how the museum’s exhibits blend education and play to create a memorable experience for guests of all ages.
Production: Traverse Film Co.
Honeysuckle White/Shady Brook Farms Farmer’s Story
During my time as a copywriter at Barkley in Kansas City, I worked on Honeysuckle White. Beyond writing and concepting social campaigns for the brand, I also wrote content for the launch of the brand’s new website. Click to read Glenn & Kathy's story, a multimedia piece of digital story telling I wrote about one of Cargill's independent family farmers.
Art Direction: Adam Elwell – Ace Design Studio
Naming & Brand Building for Full Range Mobile Physical Therapy
Another freelance project I was proud to be a part of gave me the opportunity to build a brand from the ground up, including naming, tagline development and website content. It was an exciting challenge to bring the provider’s personality to a complex topic to help her best portray her innovative healthcare concept. See how the brand for Full Range Mobile Physical Therapy came together here.
Art Direction: Adam Elwell – Ace Design Studio