Children's Health Brand TV 2015

I worked on the Children's Health brand from January 2015 through May 2016. During that time I worked on the 2015 brand TV campaign. To prove that Children's Health is mom's ally in making health care decisions, we used Mom's POV to connect with moms emotionally. As a member of the creative team, I participated in concepting, writing, producing and editing this campaign, which is currently nominated for a Hospital National Marketing award. See the 30 second spot above.

Winter Wellness Radio

Summer Safety Radio

Brand Radio

I was also wrote the brand's radio spots, with multiple ads running monthly covering a variety of healthcare topics relevant to moms. The 2015 radio campaign is also nominated for a Hospital National Marketing Award.

Print

Children's Health Snack Truck

Direct Mail

For the opening of a brand new imaging center, my art director partner and I concepted and created a direct mail piece that was a pop-up of the imaging machine to showcase everything Children's Health does to make children feel comfortable in their facilities.

A Bra Can Change a Life

The A Bra Can Change a Life video was created for Vanity Fair Lingerie to illustrate the difference a new bra can make in the life of a woman in need as part of the brand's partnership with Dress for Success. As the writer on this video project, I wrote the script and supers, and contributed to the visual conceptualization. The video was shared on Vanity Fair Lingerie's social and YouTube channels.

Vanity Fair Lingerie Radio

During my internship as a copywriter at Barkley I had the opportunity to write and produce a radio ad for Vanity Fair Lingerie. The focus was to spread awareness about the brand's new campaign and the launch of the #LiftTOUR. The audio above is the radio spot that ran in the Dallas, Texas, market. The ad also ran in Los Angeles, California, and Miami, Florida, with slight variations.